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Writer's pictureBen Robertson

Don’t ghost your audience: How to grow your business by simply not neglecting your target market…


Every employee or owner of every marketing company should be pitching spooky content to their clients right now and if they do you should absolutely take that offer with both hands. Halloween was invented and marketed by confection companies in order to sell more sweets. We should thank those sweet company’s and hop on the train they created for some organic (free) business growth. Algorithms are starting to push spooky content, spooky content is a great way to humanise your brand/connect with your audience, stay relivant and capitalise on pre-existing successful hashtags and algorithm boosts.


Producing regular content is a must for organic growth. Reminding your client base that you are still active and available is essential. If everyone knows Mc Donalds then why do they still advertise? If you see it, you might just want it. Following up on leads has become potentially my greatest business building lesson to date. 18 months ago I was trying some hustle marketing (walk-ins/door to door) I met with a CEO who was keen for some video marketing, we arranged a meeting and I started planning a pitch. Just for the record walk-ins never normally lead to a conversation with the CEO but it had worked for me once before and after about 100 further walk ins. It seemed like it was about to work again. I’m fairly sure this was pure luck, being in the right place at the right time, I suppose I still had to have my sales pitch down to a science as well as only walking in mid-week at key times in the afternoon when most CEO’s will be sat at their desks and not in meetings. Anyway I digress. The CEO had to postpone our meeting. I was still at Uni at the time and forgot about the plan we had to meet.


After leaving uni eight months later I decided that I was going to have a crack at going at it alone. I set up INFLUENCE and started trying to acquire business. Marketing/sales isn’t easy which is why Mc Donalds pay agencies 10s of millions a year to do it for them. It’s worth noting that I’ve had to learn to sell to survive. Initially INFLUENCE was set up as a videography business but while learning to sell I fell in love with it. Now we advertise ourselves as a video marketing company as while learning to sell I discovered that I was pretty good at it (this potentially circles back to how I managed to walk into two companies and speak with their CEO’s. It’s also worth noting that I had my fair share of “sorry not interested” and “we’ve already got my uncle who does it for us”).


RIGHT! I’m losing it, back on track. Eight months after I left uni I needed clients, I followed up with the CEO I was meant to have a meeting with eight months earlier. Their secretary replied and they were still interested. That contract has been worth thousands of pounds and in fact supported in stabilising our cash-flow and allowed us to experiment with new ideas.


Moral of the (very long winded) story… use what you have accessible to you, walk-in to businesses, speak to people, call them up and most importantly market to them organically on social media. I’ve attached myself to Halloween for this post and if you’ve read to this point then you’ll know it doesn’t have much to do with Halloween; in fact this advice reins true all year round. By attaching myself to what is trendy I’m more likely to be seen. I recommend you to do the same, whatever you do, don’t neglect your audience and if you need any support or advice in the future, please don’t hesitate to get in touch.


Happy Halloween 👻🎃


Comments


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video production, video production, Manchester videographers, INFLUENCE Studios, videography, videography examples, videography liverpool, best videography, best videographers, digital video marketing, video marketing
video production, video production, Manchester videographers, INFLUENCE Studios, videography, videography examples, videography liverpool, best videography, best videographers, digital video marketing, video marketing
video production, video production, Manchester videographers, INFLUENCE Studios, videography, videography examples, videography liverpool, best videography, best videographers, digital video marketing, video marketing
video production, video production, Manchester videographers, INFLUENCE Studios, videography, videography examples, videography liverpool, best videography, best videographers, digital video marketing, video marketing
video production, video production, Manchester videographers, INFLUENCE Studios, videography, videography examples, videography liverpool, best videography, best videographers, digital video marketing, video marketing
video production, video production, Manchester videographers, INFLUENCE Studios, videography, videography examples, videography liverpool, best videography, best videographers, digital video marketing, video marketing
video production, video production, Manchester videographers, INFLUENCE Studios, videography, videography examples, videography liverpool, best videography, best videographers, digital video marketing, video marketing
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