IKEA - The Tuesday meeting

Being given full reign to do whatever we want is a rare occurrence for a marketing agency. When our long-term client, IKEA told us that they wanted to celebrate Christmas for their co-workers in the funest way possible and they don’t mind how we did it, really allowed us to get our cogs turning.

When we pitched the idea for the Tuesday meeting, they loved it straight away. Every detail, except for the fact that the management team would have to be the starring roles of the project.

This wasn’t our first time working with non-actors and granted directing non-actors is a difficult endeavour, however due to a long term relationship with IKEA and the support behind the script, the six hours of filming and what resulted was one of the funniest, stressless and wholesome projects we’ve ever worked on.

The freedom to create something start to finish with the only objective being to have fun is still to this day one of the greatest video communication briefs we’ve had.